Sparkled Beauty

I Live to Shine


100% Pure review

Posted by Halifax @ Sparkled Beauty

I have a review for you guys today. I tested the products with the hot weather where I am right now, a tougher test for sure.

I was offered some 100% Pure products to test out:
- Organic Coffee Bean Caffeine Eye cream
- Luminous primer, Vitamins + Antioxidants with resveratrol
- Healthy Skin foundation with Super fruits SPF20 UVA & UVB protection, full coverage, satin finish
And some sample packets of body creams.

100% Pure has a website targeted Canada market, offering products with antioxidants for protection against the sun and all damaging free radicals (smog, smoke, cigarettes, etc. that cause aging, wrinkles, and cancer). They are said to be vegan, with no synthetic chemicals, chemical preservatives, artificial fragrances/ colors, harsh detergents or any other unhealthy toxins.

Furthermore, 100% Pure cosmetics are colored from fruit and vegetable pigments that house the healthy antioxidants and vitamins, like in their blackberry mascara or pomegranate wine lip gloss.

The 3 products I received all come in plastic bottles with a sturdy pump, bonus point for convenience.

Let's talk about the Luminous primer, the swatch on the left below. Infused with red wine resveratrol, vitamins and antioxidants, plus the light reflective pigments supposedly diffuse the look of lines and wrinkles, make skin brighter, healthier and glowing.

I tried the primer with the foundation (review follows) and they work really well together. It does all the jobs that a primer is supposed to do. Fine lines do look less visible but I can't say my skin glows because of it.

Ingredients: Organic Aloe Barbadensis Leaf (Aloe Gel)1, Jojoba Oil, Jojoba Wax Esters, Oryza Sativa (Rice) Starch, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Euphorbia Cerifera (Candelilla) Wax, Extracts of Organic Camelia Sinensis Leaf Ferment (Green Tea)2 and Resveratrol, etc.

The product has 1 oz/ 30ml, retails CAD33.

Next is the Healthy Skin foundation in Golden Peach for tan, golden skin tones, swatch on the right above. Meant to be a rich and creamy foundation with full coverage, enriched with antioxidants, vitamins and other skin nourishing nutrients, it is supposed to conceal imperfections without looking heavy.

I do enjoy the cream to powder finish and the matte look it gives my skin. My first matte foundation, so it does take a little time to get used to. But like I mentioned above, I'm indulging in hot weather at the moment, and matte foundation has a benefit here. I'm not shiny most of the time, and the colour does not oxide on me, but as you can see in the pic, there are still tons of flaws on my face that the foundation alone cannot cover.

The SPF 20 is certainly a nice bonus. Also, the fruit pigments feel kinda nice on the face. However, the product is not one with full coverage, at least to my standard, compared to others I have tried. I can certainly build it up, but then it looks a little heavy. So as long as you don't expect it to be full coverage, this is a nice foundation to have.

Medicinal ingredients: 15% Titanium Dioxide, 10% Zinc Oxide.
Non-medicinal ingredients: Organic Aloe Barbadensis Leaf Juice1, Oryza Sativa (Rice) Starch, Pigmented Extracts of: Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Theobroma Cacao (Cocoa Bean) and Lycium Chinese (Goji Berry) Fruit, etc.

The foundation comes in 7 shades, of 1 oz/ 30ml size, retails CAD41.

Lastly, the Coffee Bean Caffeine Eye cream, 100% Pure's top selling product that most of you have heard about already.

Sorry I don't have a swatch of this, but it looks like all other eye creams. It's what it does that is different. Like it claims, the anti-inflammatory, caffeine rich green tea and coffee in the cream de-puff and increase circulation to brighten dark circles. On top of that, there are the regular anti-aging vitamins, antioxidants that we have seen in the first two products, and rosehip oil to make eye area look more awake and youthful. This eye cream is a must for those long nights when I know for sure my eyes would look horrible in the morning. I would probably just call it Single mom's dream product :)

Ingredients: Organic Green Tea1, Organic Calendula Hydrosol1, Organic Rosehip Oil1, Organic Green Coffee2 Vitamin E (a-tocopherol), Vitamin C (ascorbyl palmitate), Extracts of Coffee Cherry, Organic Rosemary3, Organic Oregano3, Organic Thyme3, etc.

Even though the bottle looks smaller, this product is of the same size as the other two in this post - 1 fl oz/ 29ml, sells for CAD25.

All 3 products have 6 month time to use once they are opened (indicated in the open jar symbol on the packaging). The 2 makeup items have 2013 expiry date, while nothing is said on the eye cream. 100% Pure makes an effort to use natural preservatives (anti-bacterial herbs: Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants) which I appreciate.

Orders on their site ship from California, shipping cost includes fees and duties so it might get expensive with smaller orders, until you get to CAD105 for free shipping. 100% Pure is also available on the Shopping Channel with slightly lower price and shipping, smaller product range.


  1. Recently ordered their Organic Coffee Bean Caffeine Eye cream from Apothica, can't wait to receive it!

  2. I'd love to try 100% Pure's foundation and tinted moisturizer. Their regular moisturizers are very good and I love the smell of the coffee bean eye cream!

  3. I was gonna buy their eyecream til I realized how expensive shipping was! But your post makes me want to attempt buying it again...
    Well its either that, Vasanti, or something at Sephora with my GC promo~

    Hope you are doing well on your vacation :)

  4. Gaby, hope to hear what you think about the eye cream

    Ashley, hope you have a chance to try those out. Tinted moisturizers don't work for me, so I can't say :)

    Rasilla, hope you will enter my giveaway